If a team is slightly behind in the waning seconds of the game, their awareness of the time can help focus their energy and instill in them a sense of urgency. Mirgain, who specializes in sports psychology, explains that in sports, countdown clocks create a sense of urgency as well, but it manifests itself in a different way, and the feelings it creates will be dependent upon if a team is winning or losing. Mirgain, explains, “If there’s an item only available for a limited time, many feel that this creates a sense of scarcity, which increases sales during that time because it increases the urgency.” This sales trick is why things like the Pumpkin Spice Latte are such a big deal - because you only have a few weeks to get it, whereas if it was available all the time, it may be less exciting, especially considering what’s actually in it. As distinguished psychologist from the University of Wisconsin, Shilagh A. When it comes to countdown clocks specifically, they have some proven psychological effects in a variety of settings, one of which is in sales. When you’re bored however, while you might be waiting for the end, your brain can only focus on the immediate horizons, and time will seem to move more slowly. By seeing the “big picture,” this makes the horizons - and time - flutter by. Time moves according to how we anticipate these horizons.” When you’re having a lot of fun in an activity, your brain anticipates both the nearby horizons (the end every sentence), as well as the distant ones (the end of each chapter). The reason why “time flies when you’re having fun,” for example, has to do with “horizons.” As Live Science explains, “In a book, for example, horizons lie at the end of every syllable, the end of every word, the end of the next sentence and so on. In fact, there’s a whole field of study in psychology called “ time perception ,” which deals with why time seems to pass differently in different situations.
Of course, the perception of time is relative to every person and every situation. By watching the clock so closely, though, am I just prolonging the process and making it all seem longer? And by building up my anticipation, am I setting myself up for disappointment just like I had with The Last Jedi ? What exactly is this countdown clock - and others kinds of countdown clocks for that matter - doing to my brain? But following the release of the new Star Wars Episode IX trailer, I am once again counting the days until the release of the next movie.
After being profoundly disappointed by The Last Jedi - yes, I was an angry nerd, although at least not the toxic kind - I said to myself that I was done over-hyping myself for Star Wars movies. I swore that I wouldn’t be taken in by it again, but of course, I couldn’t resist.
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